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Support women and #LiveInFullBloom with the new Floral Wonderland Collection by Avon


What does it take to realize a dream?

For global beauty brand Avon, dreams are like flowers—they require constant care in order to blossom. Such is the message behind Avon’s new Floral Wonderland lipstick collection, a limited-edition release and an ode to living life in full bloom.

The new Floral Wonderland Collection comes in 6 dreamy floral shades, all in Avon’s best-selling matte finish. These include Floral Fuschia, a vivid mid-tone pink with blue undertones for making a bold statement; Ruby Rose Red, a classic regal rose-burgundy; Midnight Orchid, a deep bruised plum that is subdued yet striking; Dainty Coral, a red with hints of burnt apricot; Red Poppy, a bright true red; and Nude Petals, a stripped neutral brown that sits well with any look.

 

“In many cultures around the world, women are often boxed in by social, political, and economic constraints,” says Anna Fernanadez-Llamas, Head of Beauty. “This collection is a reminder to constantly nurture one’s dreams, because they are key to overcoming challenges and living life in full bloom.”


The launch of the new collection also marks the start of Avon’s partnership with Bea Alonzo. As the face of the new collection, Bea is a testament to the power of dreams.

“From her career as an actress, screenwriter, entrepreneur, to her current mission as a philanthropist, she never let anything—not hardship, heartbreak, not even a pandemic—get in her way of accomplishing her dreams,” adds Anna.

“In line with Avon’s relentless pursuit of empowering women, the new Floral Wonderland Collection benefits two people,” said Anna. “The first are those whom we empower with our color products, accompanying them as they bloom throughout every stage of them pursuing their dreams. Then the second are the Avon representatives whose dreams and aspirations of success we support through doing business with them.”

As with all of Avon’s products, purchases for the new Floral Wonderland Collection helps support your local Avon representative, a prime example of an enterprising woman  who actively nurtures her dreams through business and beauty.

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