Unless you've been living under the rock, I'd assume that
you know very well that March is International Women's Month. As a feminist
myself, I'm a firm believer of women and her capabilities to trigger change and
make a tremendous impact on the world and the people's lives. In the
Philippines, many women have already shown and proven how far they can go, and
one of the sought-after women here—who is shaping the beauty industry with her
brilliant mind and strong guts—is Aiza Diuco.
Famed American writer and essayist Flannery O’Connor wrote a
short story titled “Everything that Rises Must Converge.” It is a story
reflective of the times. It was written when integration was a new concept not
every American was willing to accept. It is a story of going beyond what
society expects, of stripping away pretensions and prejudices, of acceptance of
change.
The title of the story was actually taken from a quote by
French Philosopher and Jesuit priest Pierre Teilhard de Chardin. He wrote,
“Remain true to yourself, but move ever upward toward greater consciousness and
greater love! At the summit you will find yourselves united with all those who,
from every direction, have made the same ascent. For everything that rises must
converge.”
Age Defying Solutions founder and CEO Aiza Diuco believes
that women should help each other rise by sharing their skills and know-how, by
mentoring, and volunteering their time to ensure that every woman is given a
chance to have a better future.
She recently founded The Glupa Women’s Club, a club by women
for women. The young CEO will kick off the club’s activities with a series of
talks and workshops aimed to help women in the metro and beyond harness the
female power. She sees the club as a civic organization and a way of giving
back to the community which has been very good to her.
Ms. Diuco is no stranger to hardships. She has shared with
the writer the struggles she had to face when she first started in the beauty
industry - from giving up a lifestyle to which she had grown accustomed to
picking up the pieces of her shattered life.
Ms. Diuco is grateful for her education, her work
experience, and love for research. Because of these, she was able to realize
her life’s biggest dream – to start her own business.
Some might dismiss her success and underestimate the amount
of hard work she has put into making her company grow. They might even say she
was already rich to begin with, and that her father probably gave her the money
to start her company.
While she is grateful for the love and support of her
family, Ms. Diuco can proudly say that Age Defying Solutions is the result of
her hard work. It was a backyard business which has grown exponentially over
the years, thanks to her stellar stewardship and the amazing people she works
with.
